The Immersive Theatre Technology expands U.S. reach with 20th Century Fox and Regency Enterprises’ Film Bohemian Rhapsody
JACKSONVILLE, Fla., Oct. 31, 2018 /PRNewswire/ — CJ 4DPLEX and Regal announced today that the latest 4DX location in the U.S. will open at Regal Avenues Stadium 20 in Jacksonville, Florida on Thursday, November 1. This marks the second 4DX theatre in Florida and the 11th location in the U.S. This expansion is part of a larger deal with Cineworld Group, parent company of Regal, to bring the total number of 4DX U.S. locations in the coming years to 85, with over 500 locations worldwide already.
CJ 4DPLEX’s 4DX immersive theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen.
“We have seen a great expansion of our 4DX cinema technology and Regal has been an excellent partner that has shown us great support and understands our vision to push the limits of what is possible inside of a movie theatre auditorium. It is an exciting time as we launch the opening with Bohemian Rhapsody, taking viewers into the incredible journey of Queen for a foot-stomping, 4DX rumbling cinematic experience. It will be quite the show for audiences as 4DX syncs with the reverberating beat and the musical numbers on screen,” said JongRyul Kim, CEO of CJ 4DPLEX.
“We are truly excited about our partnership with CJ 4DPLEX as we continue to bring leading premium cinema formats to our Regal locations,” said Ken Thewes, CMO at Regal. “4DX has been a great addition to our theatres, and we are beyond thrilled to bring the innovative format to our audiences in Jacksonville to experience the latest films in the most exciting, immersive way.”
The release of Bohemian Rhapsody in 4DX is part of a larger agreement with 20th Century Fox to release several films a year in the immersive format, following the previously released films Maze Runner: The Death Cure, Deadpool 2, and The Predator.
Since the launch of CJ 4DPLEX in 2009, the immersive theatre technology rapidly expanded around the globe, averaging 100 screen openings a year at an average yearly growth rate of 70 percent. To date, 4DX is installed in 565 auditoriums, reaching 59 countries.
The Regal Avenues Stadium 20 is located at 9525 Philips Hwy in Jacksonville, Florida.
About Bohemian Rhapsody:
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound. They reach unparalleled success, but in an unexpected turn Freddie, surrounded by darker influences, shuns Queen in pursuit of his solo career. Having suffered greatly without the collaboration of Queen, Freddie manages to reunite with his bandmates just in time for Live Aid. While bravely facing a recent AIDS diagnosis, Freddie leads the band in one of the greatest performances in the history of rock music. Queen cements a legacy that continues to inspire outsiders, dreamers and music lovers to this day.
Twentieth Century Fox and Regency Enterprises present a GK Films production Bohemian Rhapsody. Starring Rami Malek, Lucy Boynton, Gwilym Lee, Ben Hardy, Joe Mazzello, Aidan Gillen, Tom Hollander and Mike Myers. Executive Music Producers Brian May, Roger Taylor. Music Supervisor Becky Bentham. Co-Producer Richard Hewitt. Edited by John Ottman, ACE. Production Designer Aaron Haye. Director of Photography Newton Thomas Sigel, ASC. Executive Producers Arnon Milchan, Denis O’Sullivan, Justin Haythe, Dexter Fletcher, Jane Rosenthal. Produced by Graham King, Jim Beach. Story by Anthony McCarten and Peter Morgan. Screenplay by Anthony McCarten. Directed by Bryan Singer.
Regal, a subsidiary of the Cineworld Group, operating one of the largest and most geographically diverse theatre circuits in the world, with over 9,000 screens across 11 territories including over 7,300 screens in the United States, located in 557 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2018. We believe that the size, reach and quality of the company’s theatre circuit provides its patrons with a convenient and enjoyable moviegoing experience. We are committed to being ‘The Best Place to Watch a Movie!’
Additional information is available on the company’s website at www.REGmovies.com.
About CJ 4DPLEX:
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywoodblockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 570 Hollywood and local titles have been screened in 4DX. As of October 2018, more than 66,000 4DX seats operate in 565 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit http://www.cj4dplex.com/.