Just last week, we shared a press release with you that gave details about the forging of Mattel Films by the toy maker. There, we learned that the new studio would be partnering up with Warner Bros. on a Barbie movie starring Margot Robbie.
Well it looks like Mattel is really looking to go full steam ahead with their movie slate has Deadline is reporting that the studio is teaming up with Sony on a Masters of the Universe film, based on the popular 1980’s toyline. The successful toyline spawned a successfully animated television series that generally ran on both weekday mornings and afternoons.
The beloved toyline was centered around the warrior He-Man, who is the last hope of the planet Eternia, attempting to save it from his arch nemesis, the villainous Skeletor. The property ended up spawning a live action feature film 1987, but it was too little too late to save the toy line, as at this point the magic was all but gone.
In the film version, He-Man was played by Dolph Lundgren, fresh off of Rocky IV and Skeletor was portrayed by legendary actor Frank Langella. The movie greatly differed from the cartoon and toys from which it was based because of an extremely limited budget. According to Box Office Mojo, the movie topped out at $17 million and opened to a paltry $4.8 million, which was low even for 1987.
With a history like that at the box office, one may wonder why exactly anyone would go forward with a redux of the property. But, given the proper budget and having the right people behind the scenes, Masters of the Universe has the potential to be the next Lord of the Rings, which is probably the best comparison given the fantastical realms in which each take place.
Sony Pictures and Mattel Films have tapped writers Art Marcum and Matt Holloway to write the script for the film, fresh off their stint writing Men In Black: International, which debuts this summer. Previous credits by the duo include Iron Man and Transformers: The Last Knight.
Brothers Adam and Aaron Nee (Band of Robbers) have been hired to direct the adaptation and Escape Artists’ Todd Black, Jason Blumenthal and Steve Tisch, as well as DeVon Franklin are producing, with David S. Goyer executive producing (he also wrote a first draft of the script).